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 Job:
Senior Copywriter & Information Architect
Responsibilities:
Complete rebranding of this $500M facilities maintenance company’s website,
including new navigation, design, and content. Due to the nature of the business and the size of the contracts, the content had to be very carefully managed to create a powerful brand impression for two distinct user groups. I also managed the design team for the visual rebranding.
 At left is their old homepage.
Kira Incorporated
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