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My background: I’ve worked for the following agencies: Organic,
R/GA, Rosetta, Avenue A/Razorfish, Cambridge Technology Partners, GSI
Commerce, Medical Broadcasting Company, and Fluid Design. And for the following companies: United Way, Aveeno, Visit Delaware (state of Delaware), GMAC Real Estate, Fleet Capital Leasing, Bed Bath &
Beyond, Deloitte Consulting, CIGNA, Sunoco Logistics, Integral
Institute, Centocor, Roche, Ortho Biotech, Bristol-Myers Squibb,
OrthoMcNeil, Cordis, Pfizer, Allergan, and dozens of smaller companies.
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 Job:Senior Copywriter and Information Architect
Responsibilities:Create all original content and site
architecture for this medical supplier. The content had to be tailored
to a specific audience with very specific needs. The project included
the creation of case studies, detailed content around why CPO should be
the “company of choice”, the  creation of a downloadable brochure the
user could then take to a supervisor, and more.
www.cpoadvantage.com |
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 Job:
Senior Copywriter & Information Architect
Responsibilities:
Complete rebranding of this $500M facilities maintenance company’s website,
including new navigation, design, and content. Due to the nature of the business and the size of the contracts, the content had to be very carefully managed to create a powerful brand impression for two distinct user groups. I also managed the design team for the visual rebranding.
 At left is their old homepage.
Kira Incorporated
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Conscious Bites Nutrition |
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 Job: Edit and rewrite website content to comply with Web’s best practices.
Responsibilities: The client had existing content that needed to be edited and rewritten in places to better speak to her target audience, to more strongly brand the content, and to get a stronger user action.
Conscious Bites Nutrition |
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 Job: Create print ad for a very specific demographic to drive the readers to sign up for a Zen retreat.
Responsibilities: Crafted content to appeal a niche magazine’s readers where the ad ran. The content had to work with both the stark design and with the philosophical orientation of the retreat itself. |
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 Job: Create all content for a small “brochure” site with a limited budget.
Responsibilities: Although I recommended against using a "tower" design for this site, the client had a very limited budget and needed this kind of design to save money. I crafted the content to work in the most effective way possible within the confines of the design.
Bottle Tags
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 Job: Edit and rewrite content to comply with Web’s best practices.
Responsibilities: This client had a very specific target audience -- women under the age of 30 looking for life coaching. I edited this client's existing site content to better speak to her target audience, more strongly brand the content, and get a stronger user action.
Vox Integral
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 Job: Senior Copywriter & Information Architect
Responsibilities: Created all original content and all information architecture. The owner of this site has since left the industry, but the content was comprehensive and highly targeted to a niche client base.
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 Job: Senior Copywriter and Information Architect
Responsibilities: Wrote and branded all of the content for the State of Delaware's tourism website. I also made recommendations to streamline the site's navigation.
Visit Delaware
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Integral Institute and Integral Life |
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 Job: Marketing Director, Integral Institute
Responsibilities: I integrated this non-profit's muddled brand into a single, cohesive unit.
Conceived, art directed, and wrote all communications to their 70K+ mailing list and 8K+ paying monthly subscribers.
At left, created and managed content and design for a monthly newsletter.
 This is a landing page created as part of a membership drive with Zaadz, one of Integral Institute's partners.
 This is a sample of one of the promotional emails sent out advertising one of our products (1 of 3 pages shown here)
Integral Institute
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 Job: Senior Copywriter/ Conceptual Lead
Responsibilities:
Conceived and developed all content, including the conception of a
multi-tiered, dynamic email campaign that helped to provide information
to PAH (Pulmonary Arterial Sclerosis) patients using this drug. Did all medical and all legal preparation as well (documenting where I was getting my information for any claim I made on the website or in the emails).
*WINNER, 2007 Internet Advertising Competition Award for Outstanding
Achievement in Internet Advertising
Ventavis Sure Steps |
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 Job: Senior Copywriter & Information Architect
Responsibilities:
Conceive and develop information architecture and all original content
for this small creative agency, geared for a very specific target
audience.
Fluid Design Group
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 Job: Senior Copywriter
Responsibilities:
Rewrote all content, which included hundreds of products, from print materials to be better suited to the Web.
Aveeno Skin Care
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Jim Noland and Associates |
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 Job: Senior Copywriter & Information Architect -- Rebranding of site
Responsibilities: Conceived and created all information architecture and all content for this educational tutoring website.
Jim Noland & Associates
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 Job: Senior Copywriter & Information Architect
Responsibilities:
Conceived,
researched, and created 28 content-rich newsletters for people newly
diagnosed with cancer undergoing chemotherapy, to be delivered over a
10-month period. Also wrote banner ads and internal promotional
material, and did all medical and legal preparation of the materials I prepared for FDA submission.
This
drug was black boxed, and this program is no longer available. I do have all of the original newsletters in my personal portfolio. Click on
the image at left to see a larger version of the project.
www.procrit.com |
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 Job: Senior Copywriter & Information Architect
Responsibilities: Created all original site content, completed a competitive
review & recommendation, conceived the information
architecture, wrote rollover text, and all site copy. (This job was in 2000. The website has since been rebranded and redesigned, and the content is no longer mine, although the original homepage can be seen at left.)
www.uwsepa.org
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 Job: Senior Copywriter and Information Architect
Responsibilities:
Conducted a competitive review and recommendation, conceived all information architecture, and wrote all site copy.
www.sunocologistics.com
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 Job: Web Best Practices Analyst
Responsibilities:
Reviewed the dc.com website both against Internet norms and against their 12
largest competitors. Made recommendations for redesigning the dc.com
site to be more effective for their target audience. Evaluation and
Recommendations were for content, information architecture, and design,
and totaled 124 pages. Click on the image to see a larger version of
the original project.
www.dc.com |
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 Job: Copywriter
Responsibilities:
Wrote retail product descriptions for 3000+ items going onto their online store.
*This website won “Best E-Commerce Site” from Advertising Age for the year 2000.
Bed Bath and Beyond |
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Portfolio
